WEB ENHANCEMENTS + BRANDING DESIGN

The logo design and branding process began with a thorough understanding of the business owner's preferences, leading to the presentation of initial logo sketches and concepts. Following this, color was thoughtfully applied, utilizing principles of color theory and psychology; a dominant palette of blues was chosen to convey trust and professionalism, while a splash of yellow was incorporated to infuse joy without overwhelming the design. Additionally, research into competitors in the same industry informed the target demographics and tone of the branding, providing essential guidelines for the design. Despite this research, Hooray4Duvetzzz's product ultimately emerged as distinctly unique within the market, ensuring that the final brand guidelines effectively set it apart.

To ensure alignment with the marketing strategies outlined in the plan, several improvements were made to the existing website. These enhancements included updating the copy to better reflect the brand's messaging, incorporating high-quality images to enhance visual appeal, and designing custom icons for a more cohesive and engaging user experience. These adjustments were essential in creating a website that effectively supports the overall marketing objectives.