Case Study
The Revolution Website Redesign
Enhancing the digital presence of the leading FMO in the United States.
The Problem
Despite being the top FMO for four consecutive years, The Revolution's website was in dire need of modernization. At that time, it did not meet ADA compliance standards and lacked a user-friendly mobile version, which posed significant accessibility challenges. Given that the target audience consisted largely of individuals who were not particularly tech-savvy, the design needed to prioritize simplicity and ease of navigation. Furthermore, the website served as a critical marketing tool to attract new agents, necessitating that it effectively communicated the company’s core values, brand identity, and marketing strategy. This project aimed to address these issues to enhance user experience and support recruitment efforts.
Identifying Existing Marketing Tactics
In the process of redesigning the website, it was essential to identify effective existing marketing tactics while also pinpointing elements that created unnecessary noise. A thorough assessment revealed that certain features on the old website no longer served a purpose and detracted from user experience. Additionally, key branding points that were successfully utilized in external marketing materials were absent from the website, leading to inconsistencies in brand messaging. By addressing these issues, the redesign aimed to streamline the user experience and ensure that the website effectively reflected the organization’s core values and marketing strategies.
Improving Brand Image
The existing brand image for the organization was strong but required clearer guardrails to maintain consistency. Establishing a structured framework for communication was essential to ensure that proven elements of the brand were effectively leveraged throughout the redesign. This approach allowed for the development of a unified graphic theme that conveyed The Revolution’s unique story, reinforcing brand identity while enhancing overall visual coherence. By aligning all design elements with this structured vision, the project aimed to elevate the brand image and create a more impactful online presence.
Coding and Testing
In this project, front-end development and testing were crucial for ensuring a seamless integration of design and functionality. With a small team and limited time, graphics and front-end development were designed and planned for in tandem, facilitating a more cohesive end product. This unique approach allowed for the creation of a front-end version of the redesign before handing it off to the back-end developers. This collaboration enabled immediate testing and adjustments based on user interactions, ultimately enhancing the overall effectiveness of the redesign.
Tools Used
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